I am very proud of the fact that Grassi Wine Company is a member of One Percent for the Planet. All businesses belonging to this association commit to donating one percent of their sales to the natural environment. In my opinion, our Charter provides words to live by: "We recognize we do not have totally sustainable and harmless businesses, or lifestyles. We recognize that we have an obligation to mitigate the damage we cause, regardless of whether or not we make a profit. Therefore, we have decided not to wait for any government to do the right thing. We are committing our businesses to donate at least 1 percent of our net revenues to efforts that protect and restore our natural environment."

1% For The Planet was launched in 2001 by Yvon Chouinard, environmental activist and founder of  Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. Chouinard and Mathews, both astute and visionary businessmen, had empirical experience with the great success environmental commitment had brought to their businesses. They wanted to unify other companies to help solve the environmental crisis and build successful companies at the same time.

For more information, please visit : www.onepercentfortheplanet.org